I am always preaching to people that
they should exercise all their options and to not rely solely upon point-and-click
online job search efforts, which have a limited chance for success, if that’s all
you are doing. You should avail yourself of multiple methods and strategies.
However, I’ve never said nor suggested you stop your online efforts when, in
fact, you should be doing many different things simultaneously.
Most people have a resume and many
invest a lot of time to have a good one. But even those focused predominantly
on digital means fail to use social media to its fullest potential. While I
espouse the need for people to be proactive and hands-on in their efforts, you
should not neglect the passive means by which others might come upon and find
you. You must learn how to juggle your efforts; you have to multi-task.
There is little doubt that
LinkedIn, as an example, is a good resource and currently the most popular
social-networking resource on a professional level. Most recruiters and
agencies use it as a primary tool and resource to quickly and effectively find
potential job candidates. That won’t be the case forever and at some point
something else will replace it, but for the moment I don’t see anything on the horizon.
It doesn’t cost anything to have
a profile and I suggest that, if you don’t have one, to consider it. If you do,
then it should be every bit as good, impactful and as detailed as your resume –
frankly speaking, it should be identical to your resume. Many different
professions have social media sites reflective of their market and business
niche. I am in no way endorsing
LinkedIn but simply using it as a frame of reference.
Many are nervous because, well,
what if their boss sees it? And guess what, I’ll bet he or she has a similar
profile. It is also likely they are listed and have a professional bio on their
company website, so why not you, as well? I’m only suggesting you post a professional
profile like everyone else and, if you are asked, simply tell them the truth --
you want to increase your online professional credentials. If you are still worried,
then improve upon it in stages so as not to arouse any attention. Furthermore,
if you have invested time in your resume, it makes sense and requires very
little time to transfer the info onto whatever professional social networking
website suits you, be it LinkedIn, Xing or any number of pages focusing on your
niche market; there are also groups and associations for military veterans for
social networking. However, resist the urge to sign up and post on too many
different pages, lest you’ll lose track of all the places where your info is
posted. There are exceptions, and some companies or organizations forbid their
employees from posting online professional profiles, but that is usually due to
security concerns.
I’ve long suggested you adopt a
mindset by which you are always watchful for new opportunities, regardless of
how secure you think your job is – today. But that is not the main point, which is, you
are simply keeping with modern trends and that means you have an online
professional profile. By the way, if your boss has one, does that automatically
mean he or she is looking for a job?
I am not anti-corporate, but I am
more pro-employee than ever, for the
simple fact that we are all regarded as more expendable than ever – even though
there are, as I contend, no expendable people. The days of companies looking
out for and taking care of their employees is a thing of the past, which means you
have to do more for yourself; if no one is looking out for you then who else is
going to do it?
Increase your odds as best you
can and this is yet but one small thing to add to a long list, which you can
and should do for yourself. Do this not to replace your physical efforts but to
raise your professional profile in conjunction with your other efforts.
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