First, let’s
talk about what does not constitute a
good cover letter; unnecessarily lengthy, monotonous, uninspiring, generic form
letters, virtual autobiographies that put people to sleep before they even get
to your resume. Many people have the false impression they need to assemble a
cover letter to go with their resume, as though it is a part of the hiring
ritual – however, it is not. A cover letter can be helpful, and if you have
reason to do so go for it, but in most cases I think it is just fluff. For over
20 years I have been recruiting, representing and placing middle-senior
professionals and specialists including lawyers, directors, VPs, specialists of
many stripes and rarely was there a cover letter used. Also, when a cover
letter was used it never made much difference. As a follow up to any placement
of a candidate I represent, I always ask what it was that made the difference;
what was it that made my candidate more attractive, and nobody has ever told me it was a result of their cover letter.
There are, of
course, some positions that do require cover letters, such as in academia, or
if you must as part of a process, assemble a packet of information for review
by a committee. But it just strikes me as being more of a function of a PR
campaign effort than it is a necessary step in the interview process. Most
cover letters look more like highbrow letters of introduction, but are you
trying to gain acceptance into a country club or attract the attention of a hiring
manager? Another reason for my lack of enthusiasm is because in the modern era
HR is reading fewer resumes than ever, they’re scanning them for keywords and
adding them to a database, so it is likely your cover letter will go unread.
But the primary reason cover letters do so little is because the information
contained therein usually provides little or no reason for anyone to select
you, much less choose you ahead of another applicant as a result.
However, if you insist
that you want to utilize a cover letter, or you are compelled to do so, let’s
talk about making it something that will enhance your chances rather than
causing people to roll their eyes about the number of pages they must flip
through before they get to some pertinent info.
Ideally, a cover
letter should serve two purposes; one, to briefly introduce yourself and state
your intention, and two, provide compelling reasons why you should be
considered straight away and put to the head of the line – period. If it has no
spark, then you’re just going through the motions.
If you’re using
a form letter, recognize that one size does not fit all possibilities. Mass
mailing generic form letters will do nothing for you and won’t be taken
seriously and, again, better to send no cover letter than some cookie-cutter
template in which you just switched out or added your name and used it. If you
are not passionate about what you have to offer it will show by virtue of
failing to excite or entice anyone. So here’s a suggestion; stop using crappy
templates from the Internet or something a well-meaning friend sent you; your
cover letter should stand out and that means it should be as individual as you
are. Get with it and actually write
your own cover letter and stop resorting to mediocre point-and-click solutions
for everything – if indeed you really want to be different from others
with whom you’re competing. Depending on your goal, you may need to write a
different cover letter for each opportunity you pursue, but more likely you can
assemble an individualized template for yourself, having variants according to
need. Some people have slightly varied versions of their resumes they might
use, depending upon the niche areas of a market sector within which they are
applying; if you’re going to use a cover letter, do the same; it should be
somewhat tailored and the content corresponding to the company to whom you are
inquiring.
Are you
beginning to realize a cover letter is not just something you throw together?
If you’re going to use one it should serve as an octane booster, a strategic
and calculated adjunct to your efforts to enhance your resume. If this sounds
like a lot of work, yes, it can be but you’ll invest the effort once and then
you’ll have your own personalized templates for use whenever you need. Hey,
these strategies don’t change with the wind, they are always effective because
they are different, innovative and actually say something about you.
Next time we’ll continue with a formula for a cover
letter that actually says something worthy of notice.
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